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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Chapter 12

Timeless

Labels are fashionable. We read a book about generation X, or 60 Minutes devotes a segment of the program to generation Y. We go to a seminar about doing business with millennials, and we take classes to prepare for all those baby boomers who are about to retire. We hear all these labels and think they are new.

More than 2,400 years ago, Socrates complained about the youth of his day. Maybe he called them “generation epsilon.” I know the Great Depression of the 1930s left its mark on my parents and grandparents. People who came of age in the 1960s had Vietnam, civil rights, and free love. Everyone grows up at some time or another, and labels make us think that older or younger people are somehow different from us.

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