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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Introduction

Clients First is the story of our personal journey in real estate. It is a remarkable journey filled with both spectacular highs, as the real estate market bubbled in 2005, and heartbreaking lows, as the bubble burst, creating the worst real estate recession since the Great Depression. Along the way we made a discovery that changed us and everyone around us. We found a miracle. It was the secret to immense business success, and it made everything easy.

This was more than a miracle that occurs once and confounds the philosophers afterward. This was a practical miracle that could be conjured up at will and replicated, not only by us but also by others. It could be passed on to our team, our vendors, our corporate family, our clients, and now to you.

It doesn’t matter whether you are the CEO or the newest hire starting out in the mailroom, this book can change your life. Clients First may be applied in any endeavor with surprising success.

In Part I of Clients First, a memorable lady in a blue suit asks JoAnn, “What is the real reason for your fabulous success?” Her query prompts JoAnn and me to carefully analyze what we do so we can give the question a constructive response. In the process, and after years of struggle, we identify the three keys that unlock the secret to putting our clients first. We shine a spotlight on each key so you can quickly grasp the who, what, where, why, and how of each one. We show how these three complement one another and how they work together ...

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