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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Two Is the Road to Failure

Being number one in your industry, field, area, sport, or niche is vital. The best job security is being the best employee. If you want to be the last person standing in a downsizing, then you want to offer the best value to your employer. The boss is, after all, your client. Striving to be less, to give less, only makes you vulnerable. Number two is the road to failure.

A lot of people know we are number one without us saying anything. Our staff knows it. Other agents know it. Title companies and lenders know. Many of our clients know. Some are pleasantly surprised when they find out. I think they like it. They are a little like the Macy’s customers. There is a comfort in knowing their choice is shared by others, but in the end, JoAnn is right. All that matters is that we sell their house, take care of them.

I guess the question is, can we just take care of that client and his or her one house if we are striving for mediocrity? Can we really be the best if we are not trying to be number one? Isn’t that what number one signifies?

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