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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Careful Consideration

Before you say yes, you should think about this. A quick yes could lead to a shallow commitment. You’d be better off with no commitment than one that has no depth. Your yes, if that is what you decide, should be a resounding yes. Your yes should well up from within you like a fountain, and you should shout it out. This is the commitment that lasts. This is the commitment with legs.

We suggest you examine the no option carefully. The no has served you fine this far. You may consider yourself fortunate. You may have already achieved the success you seek. You may be satisfied with the way things are. You may have never cared about your customers one way or the other and succeeded anyway. Maybe you delegated caring about your clients. Think about this carefully. The difference between commitment and no commitment is simply the difference between yes and no.

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