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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Consequences

You must find a balance. You must get yourself out of the way. You must use your ego to put the Clients First. To fail in this, you will doom yourself to repeated failures and destroyed villages trampled in the wake of your rampaging ego. To better understand, let’s look at some consequences of ego-driven efforts, the first of which is arrogance.

Arrogance is so stupid, but people fall into it every day. If you want to make villains more evil, make them arrogant. Everywhere we look the mighty are brought low and the masses cheer. If you want to be arrogant, you may as well paint a target on your backside to make it easier for your enemies, who grow in number hourly. Yet we slip into arrogance so easily.

Some people have a low opinion of this or that profession. They perceive car salespeople and politicians as less than honest. Lawyers and stockbrokers are fee churners. And doctors and Realtors are arrogant. Many act as though they are smarter than their patients or their clients, and a whole industry suffers the bad rap.

Arrogance is a compelling serpent whispering in our ear. We are beguiled by our small successes into thinking others are impressed. We begin to believe that our good fortune is because we are somehow better than the less fortunate. We begin to listen to our own boasting and begin to rejoice in it. Arrogance is a snowball rolling down a long slope with a whole town to be destroyed at the bottom. Yet we continue to be ensnared in the temporary good vibes ...

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