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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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A Powerful Effect

Part of the reason it worked like a charm is that Clients First changed our relationships with clients. We trusted them with the truth, and they trusted us. By being honest, we were saying to them that we believed they deserved the truth and could handle it. We empowered our clients.

The Browns stuck with us, in spite of their disappointment, because we told them the truth. The Smiths remained confident in our ability to find another buyer because we told them the truth when they needed to hear it. Putting them first had a powerful effect on the Browns and the Smiths, and they stayed with us.

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