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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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The Power of Caring

JoAnn and I are great believers in the law of attraction. This principle says we get what we believe we will get, that we attract what is in our thoughts. By caring about our clients, their goals become our goals. We believe in their goals and believe we will achieve them. We attract positive results for our clients.

Because we care about our clients, our clients care about us. There is no greater way to stimulate or encourage loyalty than putting Clients First. People remain our clients through thick and thin, and we are their agents no matter what. Just as we want them to succeed, they want us to succeed. Our clients recommend us to others. They sing our praises. They are raving fans. This is the result of deciding that nothing else matters as long as you keep clients by doing what is best for them. A Clients First business thrives on word of mouth.

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