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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Clients First” Rolled Off Their Tongues

These changes were a form of adapting to a changing real estate market, but the basic way we operated never changed. We never let anyone go and, for that matter, no one jumped ship. In fact, we grew our team by a few people to deal with the added intensity of dealing with a distressed market. The amazing thing is how little training these people required. We talked about Clients First when we interviewed them, and from day one these two words were the only training manual needed. Sure, we had to show them what the job was, but by the second day, “Clients First” rolled off their tongues like an old high school cheer.

This tremendous savings in time, effort, and money was unexpected. This was Clients First in action.

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