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Clients: Friends You Never Had by Smashing Magazine

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Keys To Better Communication With Clients

By Jeremy Girard

I recently spoke with a prospective client who started the conversation by saying that he had called us because he was unhappy with his website’s current design and development team. Questioning what about his current team he didn’t care for, I discovered that it wasn’t the company’s product or its prices — he was satisfied with the work they did for him and felt that he was charged fairly for it. He was unhappy with their communication.

Communication Breakdown

Stop sign with confusing messageCommunication will fail if your messages are confusing to your audience. (Image: Jon Wiley1)

Poor communication is a surefire way to ...

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