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Clients: Friends You Never Had by Smashing Magazine

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Guidelines for Successful Communication With Clients

By Sam Barnes

Let’s face it — it doesn’t matter how well you can design or code; as a freelancer or if you’re running a digital agency, if you don’t get the client management right, it can spell disaster for your business. By getting it right from the very beginning, you’ll most likely see things flourish.

In a previous article on How to Explain to Clients they are Wrong1 I discussed one aspect of client management, but oh my, there are so many and that is why I would like to discuss yet another aspect in this chapter: how to maintain project productivity and momentum when working with clients.

A Common Scenario

Most of us have been there: we’re working on a project for a client, we plan it, we ...

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