How To Sell The Value Of Mobile To Clients

By Mark Reeves

As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars.

The Mobile Imperative

I’ve been describing what I call the “mobile imperative” for a few years now when talking to clients or advocating support for mobile devices1 in Web design projects. The mobile user experience is not an add-on. It’s now a major part of the Web as we know it, and our clients’ content and tools will appear on an increasing number of devices, screens and contexts. ...

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