In This Chapter
Uncovering health communication basics
Understanding the science behind communicating
Distinguishing between communication content and context
Being aware of challenges when communicating
Communicating information, particular dietary recommendations, is both a science and an art form. Persuading people to alter their dietary or other health behaviors, eliminate bad habits, and adopt new wellness routines is difficult, and not every health professional is successful. You can be the premier researcher in the world, producing the finest work, but if you can't communicate your information appropriately, then all your hard work loses much of its power to promote wellness.
Effectively translating dietary information to patients is a difficult yet essential skill for every clinician to master. The fact is that how you say something is just as important as what you say. In this chapter, I present the science behind communicating health promotional messages to someone — a valuable skill for future clinicians. Part of being a successful ...