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Co-Create by Steve Martin

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ADDENDUM D

Team Output Examples

Are you ready to give the Co-Create model a try in your organization? Here are a few more examples you can refer to as you go through the phases of the model. I have changed the names of people involved and left out a few proprietary details, but have otherwise left the examples unchanged.

Phase 1—Whitepaper

Merchandising Structure Project

Purpose

To create a merchandising department structure that will lead customers at an increasing rate to perceive Hubert’s assortment as unique and highly valued. This assortment will contribute to improving Hubert’s strategic differentiation and result in faster sales and profit growth.

Situation Summary

The structure of the merchandising department has been re-evaluated twice ...

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