Coach Me! Your Personal Board of Directors

32 Coaching and Culture Transformation for Sustainable Results

Dr. Peter Chee & Aaron Ngui

Dr. Peter Chee is the CEO of ITD World, a multinational corporation with the mission of transforming leaders to change the world for the better. He specializes in coaching, developing, and transforming, CEOs, CXOs, and senior global leaders from the world’s leading organizations including Intel, United Nations, Siemens, PepsiCo, Coca-Cola, Micron, First Solar, and Western Digital. Peter ranks among the top global coaching gurus, with more than 33 years’ experience in developing leaders from over 80 countries. He was awarded the #1 Strategic Innovation Coach by Dr Marshall Goldsmith.

Aaron Ngui is the Global Projects Head and Chief Editor for ITD World. He is involved in several initiatives including developing the Let’s Coach app and ITD World eLearning programs. He is engaged in digital marketing and content creation for both online and offline marketing channels.

Lynn was visibly worried when she touched upon the subject of her work as the head of organization development of a large electronics manufacturer. “I was given a huge task by the Chief People Officer to create a coaching culture at work. Many of the leaders at the executive level are not supportive and are not convinced that coaching is the way forward.” She continued, “They don’t believe that coaching can have significant impact on business results and so do not want to spend the time and effort to learn the skill. I’m ...