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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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1.4. Building Commitment Through Coaching

Figure 1.1 displays four critical conditions that contribute to the development of commitment. People tend to become fully committed to do their best all of the time to the degree that they:

  • Are clear about core values and performance goals.

  • Have influence over what they do.

  • Have the competence to perform the jobs that are expected of them.

  • Are appreciated for their performance.

Coaching is a particularly powerful way to develop these conditions for individuals and teams. Each of these conditions is explained, including the special contribution that successful coaching makes in creating each.

1.4.1. Being Clear

An accepted fundamental condition for building the commitment of people in organizations is ...

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