The coach role can best be distinguished from manager, instructor, and mentor by who owns the what and the how components of the interaction.
Managers own the what, not the how.
Instructors own both the what and the how.
Mentors own the how, not the what.
Coaches own neither the what nor the how. These are owned by the PBC!
All four roles have their place and provide value based on the type and needs of the conversation at hand. The goal is not to eliminate any of these roles or even lessen them, but rather to increase your awareness of the shift that needs to occur as you transition from manager, instructor, or mentor into the coach role.
The coach role is best used for interactions that move the PBC ...