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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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4.3. Chapter Summary

Trust is critical to coaching; it is the light that makes the coaching conversation possible.

In order to establish and maintain trust, a coach must be honest, authentic, respectful, and accountable when dealing with others. Avoid disrespectful behaviors, comments, and gestures that destroy or undermine trust.

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