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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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Chapter 1. Coaching for Commitment

"Coaching is not just a function; it is a state of mind!"

—Amy Zehnder, Ph.D., PCC

GO AHEAD, We dare you! Find a good definition of coaching that you can easily remember. It's like trying to define leadership. There are hundreds of definitions out there, each one with a different mix of verbs and adjectives, each one trying to include statements about ownership, action items, and empowerment. You know the drill. Put some fancy definition together that nobody remembers or is capable of repeating without reading it, and you have a best seller! So, here it is. A definition of coaching in its most simplified, unglamorous form:

Coaching is all about the person being coached (PBC)!

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