The first reason for the ever-growing popularity of coaching, and possibly your interest in reading this book, is that coaching works! It is a proven strategy for creating sustained growth and achieving superior performance of individual, teams, and whole organizations. Testamonials to the value of coaching can be found in one or more business and training publications every month. Every performance function of every organization has benefited from coaching for as long as people have shared information about performance and how to improve it.
Not only does coaching work, but the reasons why it works are plentiful:
Leaders need coaching skills to manage change.
Executives need coaching skills to foster decision-making authority ...