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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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9.2. Create a Value Proposition for Coaching

A value proposition answers the question of why you are doing something. What are the benefits? What makes it worth your time and effort?

So, why coach? Successful coaching achieves the long-term result of new and renewed commitment to superior performance, sustained growth, and continuous improvement while maintaining positive relationships, which ultimately creates high-performing individuals and teams, and an increase in your bottom line.

A Coaching for Commitment Culture takes hold and works to promote positive work habits, positive communication, and creativity among all team members, all of the time. It is an environment that speaks to respecting individual inventiveness, fostering team cohesiveness, ...

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