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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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Chapter 9. Creating a Coaching for Commitment Culture

"If we value independence, if we are disturbed by the growing conformity of knowledge, of values, of attitudes, which our present system induces, then we may wish to set up conditions of learning which make for uniqueness, for self-direction, and for self-initiated learning."

—Carl Rogers

IF THE CULTURE you work in already embraces coaching, congratulations, you are strides ahead of others. Whether you are starting from scratch or building on an existing coaching culture, because coaching is all about improving and maintaining sustained superior performance, we encourage you to look for small and large ways to create or enhance your coaching culture.

The goals relevant to today's coaching ...

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