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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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4.1. Establishing and Maintaining Trust

In Chapter 2, The Coach Role, coaching biases and being egoless were discussed as a part of the mental shift that is required to move from one of the other roles (manager, mentor, instructor) into the coach role. Simply put, leaving biases aside and becoming egoless is a precursor to building trust with others. Trust is about relationships. So is coaching. By being open to the needs of the person being coached (PBC), you indicate that you are ready to trust and be trusted by others.

Figure 4.1. Coaching Prism

Trust is one of those things that takes time and energy to build and only moments to destroy. ...

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