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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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7.1. Performance Coaching

To begin, let's take a look at the more difficult coaching conversations you will encounter and how some advanced planning on your part can turn them into fruitful conversations. A performance coaching conversation is defined as one during which you, the coach, confront someone with an issue or problem that needs to be solved. The key point here is that the coach is the one initiating the coaching conversation and the conversation has a clear purpose. The coach has something in mind that needs to be addressed or fixed. In essence, the coach is the one communicating the why. (Why are we having this coaching conversation)

Each time coaches confront people, especially with a performance issue, they introduce the possibility ...

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