A central theme of this book is that commitment is the key to superior performance and that coaching is the strategy for building that commitment. First, it is useful to clarify what commitment means. One definition of Commitment found in the Merriam-Webster online dictionary is as follows:
Main Entry: com·mit·ment: Function: noun. 2 a: an agreement or pledge to do something in the future.. b: something pledged c: the state or an instance of being obligated or emotionally impelled <a commitment to a cause>
This suggests that commitment is not just the physical act of follow-through, but also an emotional necessity or obligation.
An independent study conducted by Kinlaw (1991) determined the characteristics of superior ...