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Coaching for Commitment: Achieving Superior Performance from Individuals and Teams, Third Edition by Dennis Kinlaw, Amy Zehnder, Cindy Coe

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Chapter 4. Trust

"You can't shake hands with a clenched fist."

—Indira Gandhi

TRUST is the first component of the coaching process. It allows you to achieve superior performance as a coach and long-term commitment and action from the PBC. Trust is the light that enters the Coaching Prism (Figure 4.1). It makes the coaching conversation possible. Trust is building relationships with others.

Often, trust is a core issue when communication breaks down between people. People don't trust themselves or don't trust others. That is why it is so very important that you build trust before your coaching conversations begin and maintain it throughout. Trust is the most important aspect of coaching because every effective coaching relationship is built on ...

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