6Coaching for Motivation and Retention


Learning Objectives

By the end of this chapter, you should be able to:

• Define motivation and list its characteristics.

• Describe the baseline expectations of all employees.

• Implement the six most common types of motivation in performance coaching.

• Identify the demographic composition of your organization’s workforce.

• Coach employees who belong to different generations, based on their key motivators.

• Use coaching throughout the employment life cycle to enhance retention.

Think about how you might answer the following questions:

Over the past few years, have you found it more difficult to keep individual ...

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