CHAPTER FOUR
COACHING AND CONSULTATION REVISITED
Are They the Same?
Before addressing the question in this title, it is important to note that coaching in various forms reached epidemic proportions in the 1990s and continues to flourish. I rarely run into a trainer or consultant nowadays who does not claim that most of his or her business is coaching, most typically “executive coaching.” As this trend continues, if coaching becomes a mainstream activity of all kinds of helpers, it becomes all the more important to understand the socio-psychological dynamics of this complex process. In my forty-five or so years of consulting with various kinds of organizations, I have often found myself in a coaching role, sometimes with the ...
