By Mark C. Thompson and Bonita S. Buell-Thompson

Value is a perception—not a fact—and everybody has different ideas about what is most valuable. We develop these ideas early on, based on both our experiences and inherent inclinations. In doing research for our book, Success Built to Last, we discovered a number of techniques that can be used to determine what’s valuable to your boss and coworkers. Following are nine steps that will help to dramatically increase your value.

1. Two Interests Are Better Than One

First and foremost, most people treat themselves as a commodity—something that can be replicated and therefore isn’t unique or has value that’s more or less equivalent to that of other commodities like ...

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