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Coaching Leaders: Guiding People Who Guide Others by Marshall Goldsmith, Daniel White

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Chapter 5

The Phases of Change

To the client, the process of change can feel like a journey into unknown territory. Most clients have never taken this trip before and would benefit from a guide who could point out the milestones and landmarks and let them know how far they have come and how far they still have to go. A coach who understands the experience of behavior change can provide this road map.

James Prochaska, John Norcross, and Carlo Di Clemente (1994) discovered just such a road map. Through their ground-breaking research, they defined the step-by-step process that people experience during behavior change. Prochaska and his colleagues studied more than one thousand people who successfully changed habits such as smoking, drug use, and ...

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