Chapter 7
Motives for Change
Motivation is necessary for change. Motivation provides the energy, commitment, and discipline necessary for change. People know that behavior change involves abandoning old ways and adopting new ways. They recognize that change will involve stress, discomfort, and awkwardness, as well as successes and disappointments. Because behavior change involves hard work and discomfort, their motivation to change needs to be strong enough to endure that discomfort. It needs to overcome the pull of their psychological and behavioral inertia.
When people are engaged in a change process, they grapple with the dual forces of motivation and discomfort. They regularly enact a drama that highlights the interplay of these two forces. ...
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