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Coaching Leaders: Guiding People Who Guide Others by Marshall Goldsmith, Daniel White

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Chapter 15

The Business of Coaching

Coaching has existed as long as there have been leaders. Kings, tsars, and pharaohs had advisers to offer suggestions on the best ways to rule. Moses had Aaron, and Nixon had Kissinger. They gave both tactical counsel on economic and military matters and behavioral advice on political and interpersonal issues, instructing the ruler to communicate a message in a particular way or improve a relationship with particular person.

These advisers of yesteryear had a lot in common with modern coaches. They met regularly with the rulers. They addressed some of the stickiest aspects in the leaders’ domains. They kept their conversations confidential. And they were paid for their services.

In the last twenty years, the ...

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