Code Halos are as much about products, services, employees, and entire organizations as they are about customers. We see five types of Code Halo solutions emerging.
This chapter will review each of these five Code Halos in depth. You’ll likely recognize immediate applicability of at least one or two of them to your organization.
We know that our personal Code Halos create a digital key that, when applied to the right lock, can open up incredible new experiences and enhanced value. An enterprise’s customer Code Halo—such as the profile a company has about you and other customers similar to you—is that lock.
Companies are able to capture and leverage consumer data to generate personalized customer experiences by using sophisticated algorithms that they apply to individualized code. For example, Amazon’s “Betterizer” system pioneered the customer Code Halo and led the way in designing the Amazon experience around the customer, rather than around the company.