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Codebreaking Our Future by Michael Lee

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12

Finding the future for organisations

‘Each successful Business Idea for the future has at its core an original entrepreneurial invention, underpinned by a new and unique insight about how this organisation can interact with the world.’

Kees van der Heijden, Scenarios – the Art of Strategic Conversation (2005)

Businesses, and other types of organisations, are systems. The word ‘organisation’ is a core concept of civilisation. It’s derived from the Latin organum meaning instrument or tool. An organisation may be viewed as a form of conceptual technology. Scenario strategist Kees van der Heijden stresses the need for new ‘Business Ideas’ to give organisations a fresh presence in the world.

Where would humanity be today without tools, without ...

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