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Collaborative Business Design: The Fundamentals by Leon-Paul de Rouw, Brian Johnson

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5. SERVICE DESIGN STATEMENT

All truths are easy to understand once they are discovered; the point is to discover them.

Galileo Galilei

5.1 Business service design deliverable

In this chapter, we will reiterate the principal steps in BSD mentioned in Chapter two, focusing on the actual ‘thing’, the SDS that you must deliver. The result of the BSD session should be a design description encapsulated in a ‘SDS’. It may not be the best service offering because the BSD deliverable is the most appropriate service offering. Service design thinking facilitates the enterprise in extensively checking this ideal service design offering and governing the development of the proposed service and innovation requirements. The design thinking approach will surface ...

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