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Collaborative Innovation by Tony Morgan

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CHAPTER 1

Introduction

Introducing Collaborative Innovation by Design

The contents of this publication are focused on understanding and overcoming challenges, which both client and service providers face, when attempting to manage, develop, and deliver innovation collaboratively as part of an ongoing service relationship.

The primary argument made is that when clients and service providers truly collaborate to drive innovation and do this by design rather than by accident, they can and do create higher value outcomes for both parties on a repeatable and sustainable basis, throughout the life cycle of their service agreement and relationship.

Real-world experience, advice, guidance, and examples are provided for clients and service providers, ...

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