Chapter 8Collaboration Strategy

Transforming Teamwork at Scale

Autodesk is a leading provider of software solutions for architects and engineers around the world. Over a decade ago, the company began the transformation to a cloud‐based software‐as‐a‐service (SaaS) model. This massive shift impacted every part of the organization. Critically, it required teams to work together in new ways.

The user research team at Autodesk had a deep understanding of customer needs. The team was synthesizing findings and then presenting them to the rest of the product organization, but it wasn't connecting with its software architects. And the work was falling short.

The team hit a turning point when the software architects started using methods provided by LUMA to tackle their own tough challenges. Leaders at Autodesk then initiated a top‐down change program with LUMA as the centerpiece. Amy Bunszel, vice president of Digital Engineering Products at Autodesk, told us: “We very intentionally decided to start a movement. We knew we had to focus on the bright spots, highlight some of our early successes and build this coalition of the willing. It has turned into a self‐sustaining program now—it's pretty incredible.”

To date, over 3,000 people at Autodesk are now formally trained in collaboration ...

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