2
ROCK STAR CEO
The first time Ghosn landed in Japan, to fix Nissan, was way back in May 1999. Within two months, a mostly handpicked crew of thirty executives from Renault arrived, diagnosing the patient and preparing to prescribe some hard medicine.
On October 18, 1999, two days before the Tokyo Motor Show, a crowd gathered in the grand ballroom of the capital city’s Royal Park Hotel. Anxiety was running high; Ghosn was about to outline the long-awaited—and, in some corners, especially among longtime Nissan managers, long dreaded—Nissan Revival Plan that his team had just spent the last three months preparing.
Most expected fireworks from a man who earned the nickname “Le Cost Cutter” for his ruthless efficiency in slashing overhead, ...
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