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And What’s Next?
The industry magazine Ward’s Auto
World predicts that “effects such as matte
and gloss, reflective and iridescent, and
opaque and phosphorescent, are some
of the new automotive coating trends
expected to show up on dealer lots in the
next few years.” Holographic, refractive,
and glow-in-the-dark color research is
also underway, not only for use on cars,
but in product packaging as well.
This means big business for many
industries. When glow-in-the-dark
material was first produced in children’s
sneakers, for example, the resulting effect
proved irresistible to both boys and girls,
greatly boosting sales.
Once the technology ...