104 Color Harmony Compendium
Friendly
Color schemes that convey friendli-
ness often include orange. Open and easy,
these combinations have all the elements
of energy and movement. They create
order and equality without a sense of
power or control.
Orange is frequently used in fast-food
restaurants because it projects an inviting
message of good food at a friendly price.
Because it is energetic and glowing, orange
is the international safety color in areas of
danger. Orange life rafts and life preserv-
ers are easily seen on blue or gray seas.
105
MONOCHROMATICSECONDARY COMPLEMENTARY
20 23 20 17 20 24 18
19 22 20 23 18 20 17 19 20 18 23 20
84 20 52 81 17 50 86 21 53 84 18 52
68 20 67 23 66 21 65 18
70 22 72 21 67 19 65 20
106 Color Harmony Compendium
ANALOGOUS
4 12 20 4 14 20 7 16 20 6 15 18
12 20 27 12 22 26 14 24 26 15 18 20
SPLIT COMPLEMENTARY
20 28 36 19 29 36 22 32 36 21 27 38
76 20 60 74 20 62 78 20 63 79 19 60
18 76 60 22 79 58 19 76 59 21 76 61
107
CLASH NEUTRAL
58 76 22 61 78 20 59 75 18 62 78 21
76 20 79 22 75 21 75 17
60 20 59 21 58 22 57 19
17 20 18 20 19 20 17 18
98 100 20 101 20 106 20 98 104 97 102 20
SPLIT
108 Color Harmony Compendium
friendly
86 21 53
12 20 27
62 78 21
68 20
friendly layouts
See Process Color Formulas, page 404, for CMYK values of colors shown.
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