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Color Harmony: Logos by Christopher Simmons

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Color Harmony : Logo _ CD106-5 / 4239Color Harmony : Logo _ CD106-5 / 4239

The Farm Credit Green BioStar is the seal of
assurance that the agriculture community looks
for to assure nancial stability.

A range of star-based marks presented by Gardner Design.
While each is different in form and communicates subtly
different meanings, the color choices are consistent con-
necting consumers to the bank’s core values.
81
006-160.indd 81 3/31/11 5:08:46 PM
Color Harmony : Logo _ CD106-5 / 4239
all natural
MINE:


WOW Branding:









MINE:

WOW:







MINE: 


WOW:







 82
006-160.indd 82 3/31/11 5:08:47 PM
Color Harmony : Logo _ CD106-5 / 4239Color Harmony : Logo _ CD106-5 / 4239
all natural
83
006-160.indd 83 3/31/11 5:08:49 PM
Color Harmony : Logo _ CD206-9 / 4242
orange idea





















tel, net,
fone, com






















 84
006-160.indd 84 3/31/11 5:08:50 PM
Color Harmony : Logo _ CD206-9 / 4242Color Harmony : Logo _ CD206-9 / 4242

2002 Thai ads from Orange’s optimistically-positoned
Talk More, Listen More, Understand More” campaign.
Note the deliberately restrained use of color.
85
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