Fight Club and Knockout Commitments
“If you set yourself on fire, the world will come to see you burn.”
LOOK DOWN AT YOUR HANDS. HANDS OF LOVE BUT ALSO HANDS of steel—make them into fists. If you take just one thing from this book, let it be this: The left is social, the right is the phone—blended together, they are the social phone, a term coined by Kenny Madden.1 In boxing, you jab with your left to offensively keep yourself safe and set them up for a knockout with your right hook or uppercut. For sales, you jab repeatedly ...