INTRODUCTION

Fight Club and Knockout Commitments

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“If you set yourself on fire, the world will come to see you burn.”

—DON KING

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LOOK DOWN AT YOUR HANDS. HANDS OF LOVE BUT ALSO HANDS of steel—make them into fists. If you take just one thing from this book, let it be this: The left is social, the right is the phone—blended together, they are the social phone, a term coined by Kenny Madden.1 In boxing, you jab with your left to offensively keep yourself safe and set them up for a knockout with your right hook or uppercut. For sales, you jab repeatedly ...

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