Patricia Núñez Gomez and Liisa Irene Hänninen

1.2Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects

Abstract: In today’s “liquid modern world” where everything is transitory and perishable and consumerism has become a social product in itself accelerating the cyclic reposition of worn goods and services, nourished by a fear of dropping out of “the social circulation” of esteem and human networks a growing number of critical societal actors have started to demand a more responsible approach for commercial communication, requiring more complete, accurate and truthful information about brands and corporations. Consumers, consumer organizations, communication scholars and ...

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