Gert Straetmans

2.2Trade Practices and Consumer Disinformation

Abstract: The last decade the European consumer information model has been the subject of increasing criticism, not in the least from scholars of non-legal disciplines. The information paradigm whereupon this model is based takes as a starting point that consumers are benefit-maximising creatures who, when given full information, will consistently make decisions that maximise their welfare. Precisely the assumption that informed consumer decisions are efficient decisions is increasingly challenged nowadays. Especially the fact that the release of information in the market is not non-committal in cases where that information empowers him to correct his misleading impressions based ...

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