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Commercial Data Mining by David Nettleton

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Chapter 1

Introduction

Abstract

The introduction commences with an overview of the readership, scope, and reason for the book, with reference to the complete cycle of a data mining project. Then a brief summary of each chapter is given, and finally some reading recommendations are provided.

Keywords

overview

chapter summaries

data mining

analysis

data

project cycle

This book is intended to benefit a wide audience, from those who have limited experience in commercial data analysis to those who already analyze commercial data, offering a vision of the whole process and its related topics. The author includes material from over 20 years of professional business experience as well as a diversity of research projects he was involved in, in order to enrich ...

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