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Commercial Data Mining by David Nettleton

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Chapter 20

Summary

Abstract

This chapter summarizes and concludes the book.

Keywords

conclusion

summary

data mining

methodology

web data

golden nugget

This book has described the basic elements and some of the more advanced aspects of commercial data analysis. Clearly, a significant amount of time has to be dedicated to the definition phase and the adequate preparation of the data in order to guarantee the quality of the analysis and modeling phases.

A key aspect is choosing a deployment method for the data mining results that corresponds to business needs, with the simplest being Query and Reporting, followed by Executive Information Systems (EIS), integrated Customer Relationship Management Systems (CRMs) and the more sophisticated option of Expert Systems ...

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