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Commercial Data Mining by David Nettleton

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Chapter 17

Analysis of Data on the Internet IV – Search Trend Analysis over Time

Abstract

This is the fourth and final chapter dealing with the analysis of data on the Internet and the online environment. This chapter gives an insight into how to analyze search keyword tendencies over time using the Google Trends application. The chapter is divided into two main sections. The first section examines practical examples from Google Trends, showing the changing frequencies of Internet search terms over time. Then a classification of four major trend types is defined, using real-world examples of search terms for each tendency type. The second section follows the processing of the trend data, defining a set of descriptive factors for the time series, ...

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