Chapter 2. The Business Case for DFSS
The successful development and commercialization of new products is critical to the long-term viability of any business. The word "products" in this context is used to mean not only physical items that are offered for sale, but also services, processes, and applications that the business provides to its customers. The primary goal of product development is to allow a company to meet its goals for profitability and growth by introducing new, improved, and innovative products to the market. The failure of a company to bring valuable new product ideas to the market ultimately results in the commoditization of that company's product portfolio, and ultimately to failure of the business itself.