Chapter 5. Stage-Gate Processes

Developing great products requires structure and discipline—but not bureaucracy. In 1988, Dr. Robert Cooper developed an approach for new product development known as Stage-Gate, which provides a framework for this much-needed structure.[1] Stage-Gate systems have become the industry standard for systematically managing new product development efforts. Using a Stage-Gate system, work is done in successive stages and subsequently reviewed at gates that follow completion of the work in each stage. Well-designed Stage-Gate systems have several stages and gates, and their number varies from company to company. The general concept behind the Stage-Gate approach is for the commercialization team to perform product commercialization ...

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