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Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

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Chapter 9. Identifying Market Opportunities

Before preparation of the business plan can continue, the DFSS project team must confirm that the project opportunity should be pursued based on the company's current knowledge of the market. While the team will spend a considerable amount of time gathering additional market and customer information through the customer interviewing process, an initial assessment of the opportunity is essential. In this chapter, we examine two very specific tools for examining new market opportunities: the SWOT analysis and the Market FMEA.

The SWOT Analysis

The acronym SWOT stands for strengths, weaknesses, opportunities, and threats. The purpose of a SWOT analysis is to determine how well our company is positioned ...

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