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Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

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Chapter 11. Estimating Financial Value

Having defined the market segmentation, value proposition, and product value chain, the next task for the product development team is to estimate the financial value for our new product. To estimate the financial value for a product under development, the DFSS team must assemble the best information available from marketing, sales, technology, manufacturing, and engineering. The marketing group will be asked to provide estimates of sales volume and sales price, the technical and manufacturing groups will provide estimates of production costs, and the engineering group will estimate the capital required to implement the project. The financial value of the project will be determined by use of a net income ...

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